Using 3D as a Design Medium

“By the time someone starts creating a 3D model, all the major design decisions have been made.”

I distinctly remember when that statement was uttered. It occurred on a live webinar some two years ago in a debate between many different software providers. Interestingly enough, it was actually blurted out by a Vice President of Product Management from one of those software providers.

Obviously, it wasn’t exactly a ringing endorsement of modern CAD applications. Instead, it was a statement about how much more needed to be done with this class of software. It was a stamp on the fact that 3D really couldn’t be used as a medium for design.

In this post, I want to revisit that though. Why does it ring with truth? Does it still hold true? I’m sure this will stir a lively debate. C’mon, let’s get in the scrum.

You can read the entire post, Using 3D as a Design Medium, over on the PTC Creo blog.