Chad Jackson

Direct or Parametric: Which is the Best for Winning New Business?

June 30, 2014

There you are, at the conference table across from the prospective customer. They’re sitting back. You’re leaning forward. Rapid fire questions fill the room. One of your tasks is to answer them with surety — to make them feel comfortable that your company can fulfill their needs completely.

Direct or Parametric: Which is the Best for Winning New Business?

There you are, at the conference table across from the prospective customer. They’re sitting back. You’re leaning forward. Rapid fire questions fill the room. One of your tasks is to answer them with surety — to make them feel comfortable that your company can fulfill their needs completely.

This seems like a strange place for a CAD software application. But sure enough, design tools are making their way into such conversations as sales engineers need to mockup design candidates and accommodate customer change requests — all in real time.

In such a scenario, which modeling method is the best fit: Direct or parametric? That’s the topic discussed in this blog post.

You can read the full post, Direct or Parametric: Which is the Best for Winning New Business? on the PTC Creo blog.

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