Chad Jackson

RTT: Automating Aesthetic Design

October 17, 2013

For companies where aesthetic design really matters, new tools are required. This post looks closely at the DeltaGen product from the software provider RTT.

RTT: Automating Aesthetic Design

For some companies that design aesthetic products, design includes two relatively straightforward activities. On one hand, you have the need to develop organic shapes through push and pull interactions. On the other, you need to assess those shapes with some real time rendering as well as generate realistic images of the product.

Then you have the next level of companies that design aesthetic products. For them, it’s not so easy. There are entire long and complex processes involved in designing such products. And, accordingly, there are different technologies used for such processes. One of them is DeltaGen, which is provided by RTT.

In this post, you’ll find an overview of the capabilities of RTT’s DeltaGen products as well as my thoughts on the value of these capabilities.

Capabilities Provided by RTT Products

OK. So let’s get things started with an overview of what this product does.

I know. You’ve probably heard about this kind of rendering before. But here’s where support of the long and complex process comes into play.

The key here is matching the rendering output to what you would actually see in real life. In some cases, getting the two to correlate isn’t always terribly important, as long as the product looks shiny and pretty in the virtually generated image. But when it comes to things like cars, the paint colors must match exactly. Their virtual design reviews require that level of detail because it affects design decisions.

With this capability, it’s not just about accuracy of a visual output, but also that the information describing those traits and characteristics are accurate for business purposes as well.

Companies developing highly aesthetic products don’t just need one or two high end renderings. They need hundreds or thousands of them. Exactly communicating the aesthetic look and feel of different configurations of a product is critical in this realm. That’s why automation is so important. Manually generating so many images is practically infeasible. That’s why you have to automate it. That is one of the primary capabilities of DeltaGen.

Commentary and Analysis

Got a feel for what DeltaGen does now? OK. Now, let’s talk about why it is important.

In this industry, we’ve been talking about using virtual prototypes to make form, fit and function design decisions for years. However, in all honesty, I think that’s been a fairly limited view. The range of considerations that affect product development decisions has been expanding for quite some time. The mainstream tools that should support that same breadth have been lagging for some time. Tools like help assess that broader spectrum of considerations that affect design decisions.

This is an important point as well. This business information needs a home somewhere. And its closest association is the 3D model.

Reviewing it with a critical eye, it seems like DetlaGen provides some unusual and valuable capabilities for companies that design products where aesthetics matter. I mean really matter. Just how important this kind of work really is to your company should weigh heavily on how much consideration this product gets.

Summary and Questions

Time for the recap.

  • DeltaGen from RTT generates realtime visuals of 3D models, including lab-tested paints and trims for extreme accuracy.
  • It also embeds business information about these items, like SKUs for paint, into the 3D model.
  • The generation of these images can be automated to match a multitude of product configurations.
  • If the aesthetic design of your products really matter to your company, then DeltaGen is a product you should investigate.

Time to weigh in. I’d like to hear from readers about the difference between rendering tools compared to this kind of business information and automation system like this. What’s the breaking point for value? Looking forward to your thoughts/

Take care. Talk soon. And thanks for reading.

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