“The Lifecycle Insights team is really knowledgeable in the industry. If I were working with an internal resource, I would be more in the weeds, providing content direction. But Lifecycle Insights already have a lot of knowledge and expertise. I can let them work independently and am confident I’ll get compelling content back.”

“The people at Lifecycle Insights know how to develop content. Yes. However, we get a lot of value from working with them in brainstorming. We’ll talk with them about topics that resonate with our target personas. And they have a lot of insight about the people we’re talking to. They have some deep knowledge there we can rely upon.“

“We’ve leaned on Lifecycle Insights to build content to support our campaigns, specifically top-of-funnel content where we have to convince customers that there’s a reason to change. Having Lifecycle Insights, someone with authority and recognition in the industry, help convey those messages is always beneficial. But they just have a lot of insight we don’t. It always helps to get their unbiased point-of-view regarding what manufacturers can do better.”

“To be blunt, there are not many organizations that can speak credibly and knowledgeably in our industry. You’re talking about a broad base of highly technical consumers. They can sniff things out more than a mile away. Lifecycle Insights has deep roots here. They understand the market. They understand the technology. They write with authority and authenticity. Lifecycle Insights understands what we’re trying to achieve. And they’re able to create that content.”

“I view Lifecycle Insights as a trusted advisor with a comprehensive and objective view of what’s going on in the marketplace. They understand intimately what’s involved in the engineering domain and have a tremendous amount of insight and experience. They get what we do. They think and operate strategically at the simulation industry level.”

“Lifecycle Insights has the experience and expertise to get down the bits and bobs of what’s going on with engineering and these solutions. I look at them as trusted advisors when discussing positioning and messaging. I might be looking for insight into whether or not a particular trend is meaningful, whether our language is correct, and how we’re articulating a concept. They’re first on my list in terms of wanting their perspective and opinion on it.”

“We look to Lifecycle Insights for advice because they offer an experienced, third-party perspective that offers new insights. We might ask for their opinion on a message or position. They might say that a competitor took the same position two years ago. So, that helps us tremendously. They help guide us on what is credible and what isn’t.”

“We’ve worked a lot with Lifecycle Insights. In one of our first projects, we asked them to help validate what we thought was our target audience’s challenge. That research uncovered some real surprises. It helped validate our messaging. And that’s pretty crucial because it takes time to build these campaigns right. If you go off on a tangent, and that issue isn’t relevant, you’ve wasted a lot of time.They validated the core concern of that group, and we were on target.“