Analyst and Public Relations Professionals

Lifecycle Insights’ in-depth research and insights enable analysts and public relations professionals to cut through the cluttered technology landscape and provide customers with clear, authoritative takeaways on pressing engineering transformation trends across a range of industries.

Building trust and credibility with customers is essential for analysts and public relations professionals, but it isn’t easy. Lifecycle Insights provides the authoritative, credible product and event coverage these professionals need to educate customers and inform their decision-making. This coverage is supported by tailored research that identifies and analyzes the most relevant trends in engineering transformation. Whether your company needs to amplify existing messaging or break into new markets, Lifecycle Insights can support those efforts.

Services Include:

Solutions Review

Today’s technology landscape is a confusing mix of marketing hyperbole and technology jargon. Extracting the relevance of a particular solution to a client is nearly impossible. Lifecycle Insights’ solution reviews cut through the confusion. We deliver insight into technologies in a simple, powerful and authentic way. Our analysts provide their concise, independent perspective on specific companies.

Events

Invite us to your event as a speaker or to cover as an analyst. Our trusted and expert team's knowledge spans digital transformation initiatives relevant to engineering and manufacturing, including shift-left simulation and analysis, model-based engineering, virtual commissioning, digital twins and digital threads, generative design and engineering, systems engineering and model-based systems engineering, and more.

Competitive Go-To-Market Landscape

Details the messages and positions of each solution provider in the industry, specifically how providers are talking about their solution and which customers they are targeting.

Content

We can create several types of campaign content featuring a Lifecycle Insights speaker including videos, podcasts and webinars.

Customer Reviews

“I view Lifecycle Insights as a trusted advisor with a comprehensive and objective view of what’s going on in the marketplace. They understand intimately what’s involved in the engineering domain and have a tremendous amount of insight and experience. They get what we do. They think and operate strategically at the simulation industry level.”
Senior Marketing Director at a $2B+ Simulation Solution Provider
“Lifecycle Insights has the experience and expertise to get down the bits and bobs of what’s going on with engineering and these solutions. I look at them as trusted advisors when discussing positioning and messaging. I might be looking for insight into whether or not a particular trend is meaningful, whether our language is correct, and how we’re articulating a concept. They’re first on my list in terms of wanting their perspective and opinion on it.”
Senior Marketing Director at a $2B+ Simulation Solution Provider
“The Lifecycle Insights team is really knowledgeable in the industry. If I were working with an internal resource, I would be more in the weeds, providing content direction. But Lifecycle Insights already have a lot of knowledge and expertise. I can let them work independently and am confident I’ll get compelling content back.”
Senior Director at a $5B+ Fortunate 500 Solution Provider
“The people at Lifecycle Insights know how to develop content. Yes. However, we get a lot of value from working with them in brainstorming. We’ll talk with them about topics that resonate with our target personas. And they have a lot of insight about the people we’re talking to. They have some deep knowledge there we can rely upon.“
Senior Director at a $5B+ Fortunate 500 Solution Provider
“We’ve leaned on Lifecycle Insights to build content to support our campaigns, specifically top-of-funnel content where we have to convince customers that there’s a reason to change. Having Lifecycle Insights, someone with authority and recognition in the industry, help convey those messages is always beneficial. But they just have a lot of insight we don’t. It always helps to get their unbiased point-of-view regarding what manufacturers can do better.”
Senior Marketing Manager at a $4B+ CAD and PLM Solution Provider
“To be blunt, there are not many organizations that can speak credibly and knowledgeably in our industry. You’re talking about a broad base of highly technical consumers. They can sniff things out more than a mile away. Lifecycle Insights has deep roots here. They understand the market. They understand the technology. They write with authority and authenticity. Lifecycle Insights understands what we’re trying to achieve. And they’re able to create that content.”
Senior Marketing Director at a $1B+ PLM Solution Provider
“We look to Lifecycle Insights for advice because they offer an experienced, third-party perspective that offers new insights. We might ask for their opinion on a message or position. They might say that a competitor took the same position two years ago. So, that helps us tremendously. They help guide us on what is credible and what isn’t.”
Senior Director at a $5B+ Fortunate 500 Solution Provider
“We’ve worked a lot with Lifecycle Insights. In one of our first projects, we asked them to help validate what we thought was our target audience’s challenge. That research uncovered some real surprises. It helped validate our messaging. And that’s pretty crucial because it takes time to build these campaigns right. If you go off on a tangent, and that issue isn’t relevant, you’ve wasted a lot of time.They validated the core concern of that group, and we were on target.“
Senior Director at a $5B+ Fortunate 500 Solution Provider