The goals for suppliers of custom equipment are clear: achieve profitable growth. Supplier executives are reticent to increase revenues while sacrificing profits. Likewise, they are rarely satisfied with cost-out initiatives in order to boost margins while holding revenues stable. The intent is to simultaneously improve revenues while increasing profits. However, methods for attaining these objectives are not clear to many. Some suppliers expand production throughput and win more business only to see profits plummet. Others invest in proposal automation, shortening quote time-to-delivery without winning more jobs. What are the right strategies and tactics to increase revenues while growing profits?