There’s no denying it: developing smart, connected products is one of the top priorities of today’s executives. A wave of new technologies, ranging from the Internet of Things (IoT) to Artificial Intelligence (AI), has opened up a world of innovative features for modern products. Modern executives are busy analyzing how their companies can capitalize on the movement through differentiation or new business models. However, it is no easy task to transition from developing traditional, mechanically oriented products to smart, connected ones. Companies must now develop electronics, electrical systems, embedded software, and an IoT platform in addition to the traditional mechanical hardware. More importantly, all of those pieces must work together as a cohesive system. Given the increasing complexity of these smart, connected products, it is no surprise that some companies are struggling. Systems engineering practices and tools historically applied in the automotive, aerospace, and defense industries, offer some promise as a way to tame the development of smart, connected products. However, traditional system engineering represents a disruptive risk because it is a large and complex initiative made up of role, responsibility, process, and technology changes. In contrast, a Reasonable Systems Engineering approach is composed of granular stages that build towards a long-term vision, each of which delivers value once completed. A critical enabler of all of the stages of this approach is a PLM solution to support collaboration across engineering disciplines. Thus, the purpose of this publication is to shed light on the traditional and reasonable approaches to systems engineering. In the following sections, you will find an explanation of why yesterday’s practices aren’t enough and how executives become frozen between opportunity and risk. You’ll also find specifics on implementing a reasonable approach to systems engineering and a discussion of enabling technologies. Read on to learn more