My Position

I believe in integration where its warranted. And besides managing service deliverables and documentation, its simply not warranted here. So many organizations struggle mightily to expand data management beyond controlling CAD files in just one location. I agree that managing service stuff in PLM makes sense as part of an enterprise data management initiative. But beyond that, I’m just trying to be pragmatic here. It just doesn’t make sense.

The Results


What’s your take? Go vote at this episode’s page on

The Consequence

Phew. I won this one. For the consequence, Jim chose to eat a whole raw habanero pepper.

No. That is not a typo.

Yes. Something is wrong with Jim.


Watch the full consequence. Yowza.