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Archives: Customer Reviews

April 2, 2023

Senior Marketing Director at a $1B+ PLM Solution Provider

“To be blunt, there are not many organizations that can speak credibly and knowledgeably in our industry. You’re talking about a broad base of highly technical consumers. They can sniff things out more than a mile away. Lifecycle Insights has deep roots here. They understand the market. They understand the technology. They write with authority and authenticity. Lifecycle Insights understands …
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April 2, 2023

Senior Marketing Manager at a $4B+ CAD and PLM Solution Provider

“We’ve leaned on Lifecycle Insights to build content to support our campaigns, specifically top-of-funnel content where we have to convince customers that there’s a reason to change. Having Lifecycle Insights, someone with authority and recognition in the industry, help convey those messages is always beneficial. But they just have a lot of insight we don’t. It always helps to get …
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April 2, 2023

Senior Director at a $5B+ Fortunate 500 Solution Provider

“The people at Lifecycle Insights know how to develop content. Yes. However, we get a lot of value from working with them in brainstorming. We’ll talk with them about topics that resonate with our target personas. And they have a lot of insight about the people we’re talking to. They have some deep knowledge there we can rely upon.“
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April 2, 2023

Senior Director at a $5B+ Fortunate 500 Solution Provider

“The Lifecycle Insights team is really knowledgeable in the industry. If I were working with an internal resource, I would be more in the weeds, providing content direction. But Lifecycle Insights already have a lot of knowledge and expertise. I can let them work independently and am confident I’ll get compelling content back.”
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March 19, 2023

Senior Marketing Director at a $2B+ Simulation Solution Provider

“Lifecycle Insights has the experience and expertise to get down the bits and bobs of what’s going on with engineering and these solutions. I look at them as trusted advisors when discussing positioning and messaging. I might be looking for insight into whether or not a particular trend is meaningful, whether our language is correct, and how we’re articulating a …
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March 19, 2023

Senior Marketing Director at a $2B+ Simulation Solution Provider

“I view Lifecycle Insights as a trusted advisor with a comprehensive and objective view of what’s going on in the marketplace. They understand intimately what’s involved in the engineering domain and have a tremendous amount of insight and experience. They get what we do. They think and operate strategically at the simulation industry level.”
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