Last updated 05 January 2021

This privacy policy applies between you, the User of this Website and LC-Insights LLC d/b/a Lifecycle Insights (hereinafter “Lifecycle Insights” or “Company”), an Austin, Texas USA company and the owner and provider of this Website. Lifecycle Insights takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website. This includes, but is not limited to, Cookies and similar technologies (collectively, “Cookie(s)”). By using this Website, you consent to the data practices described in this statement.

LC-Insights LLC d/b/a Lifecycle Insights (hereinafter “Lifecycle Insights” or “Company”), an Austin, Texas company

Please read this privacy policy carefully.

Definitions and interpretation

  1. In this privacy policy, the following definitions are used:
Datacollectively all information that you submit to Lifecycle Insights via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;
Cookiesa small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);
Data Protection Lawsany applicable law relating to the processing of personal Data;
Lifecycle Insights,
Lifecycle Insights, a company incorporated in the United States with a registered location at 2900 North Quinlan Park Road, Suite 240 Box 314, Austin TX 78732;
Useroryouany third party that accesses the Website and is not either (i) employed by Lifecycle Insights and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Lifecycle Insights and accessing the Website in connection with the provision of such services; and
Websitethe Website that you are currently using,, any sub-domains of this site, or any other of Lifecycle Insights’ Web properties unless expressly excluded by their own terms and conditions.
  1. In this privacy policy, unless the context requires a different interpretation:
    • the singular includes the plural and vice versa;
    • references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
    • a reference to a person includes firms, companies, government entities, trusts and partnerships;
    • “including” is understood to mean “including without limitation”;
    • reference to any statutory provision includes any modification or amendment of it;
    • the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy

  1. This privacy policy applies only to the actions of Lifecycle Insights and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website but are not owned or controlled by Lifecycle Insights, including, but not limited to, any links we may provide to social media websites.
  2. For purposes of the applicable Data Protection Laws, Lifecycle Insights is the “data controller”. This means that Lifecycle Insights determines the purposes for which, and the manner in which, your Data is processed.

Data collected

  1. We may collect the following Data, which includes personal Data, from you:
    • contact information such as e-mail address;
    • company name;
    • preferred currency;
    • IP address (automatically collected);
    • Web browser type and version (automatically collected);
    • operating system (automatically collected);
    • a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected);

in each case, in accordance with this privacy policy.

  1. Lifecycle Insights may also collect anonymous demographic information, which is not unique to you.
  2. Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data on a public message board owned or controlled by Lifecycle Insights, this information may be viewed, collected, and used by others.

Children Under Thirteen

  1. Lifecycle Insights does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this Website.

How we collect Data

  1. We collect Data in the following ways:
    • data is given to us by you; and
    • data is collected automatically.
  2. We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include:
    • requesting contact from a Lifecycle Insights representative;
    • sending us an email message;
    • registering to participate in an assessment;
    • purchasing materials and/or services from Lifecycle Insights.

To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us.

Data that is given to us by you

  1. Lifecycle Insights will collect your Data in a number of ways, for example:
    • when you register for an online assessment
    • when you complete an online assessment
    • in each case, in accordance with this privacy policy.

Data that is collected automatically

  1. To the extent that you access the Website, we will collect your Data automatically, for example:
    • we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.
    • we will collect your Data automatically via Cookies, in line with the Cookie settings on your browser. For more information about Cookies, and how we use them on the Website, see the section below, headed “Cookies”.

Our use of Data

  1. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:
    • internal record keeping;
    • improvement of our products / services;
    • transmission by email of notifications related to your activity on our Website;
    • correspondence or communication requested by you; or
    • informing you of products / services provided by Lifecycle Insights or its affiliates;

in each case, in accordance with this privacy policy.

  1. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).
  2. When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
  3. Lifecycle Insights does not sell, rent, or lease its customer lists to third parties.

Who we share Data with

  1. We may share your Data with the following groups of people for the following reasons:
    • third-party service providers who provide services to us which require the processing of connection-related personal data;
    • joint controllers – partners on this Website who are jointly responsible for its content and adherence to this policy;
      • Any applicable joint controllers shall be disclosed to you prior to your submission of personal data.
    • relevant authorities;

in each case, in accordance with this privacy policy.

Keeping Data secure

  1. We will use technical and organizational measures to safeguard your Data, for example:
    • access to your account is controlled by a unique access key that is related to your e-mail address.
    • we store your Data on secure servers.
  2. Technical and organizational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorized access to your Data, please let us know immediately by contacting us via this e-mail address:
  3. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit

Data retention

  1. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfill the purposes outlined in this privacy policy or until you request that the Data be deleted.
  2. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your rights

  1. You have the following rights in relation to your Data:
    • Right to access – the right to request copies of the information we hold about you
    • Right to correct – the right to have your Data rectified if it is inaccurate or incomplete.
    • Right to erase – the right to request that we delete or remove your Data from our systems.
    • Right to restrict our use of your Data – the right to “block” us from using your Data or limit the way in which we can use it.
    • Right to object – the right to object to our use of your Data including where we use it for our legitimate interests.
  2. Lifecycle Insights will refuse one of the Data requests listed above only if there is a significant business or legal need that prevents its fulfillment.
  3. To make inquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please submit your request to
  4. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Links to other websites

  1. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

  1. Lifecycle Insights may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Lifecycle Insights. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
  2. We may also disclose Data to a prospective purchaser of our business or any part of it.
  3. In the above instances, we will take steps with the aim of ensuring your privacy is protected.


  1. This Website may place and access certain Cookies on your computer. A Cookie is a small text file (often including a unique identifier) that is sent to a user’s browser from a website’s computers and is stored on a user’s computer’s hard drive or on a tablet or mobile device (collectively, “Computer”). Lifecycle Insights uses Cookies to improve your experience of using the Website and has taken steps to ensure that your privacy is protected and respected at all times.
  2. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Lifecycle Insights to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however, certain features of the Website may not function fully or as intended.
  3. You can choose to enable or disable Cookies in your Internet browser. By default, most Internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your Internet browser.
  4. You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalization settings.
  5. It is recommended that you ensure that your Internet browser is up-to-date and that you consult the help and guidance provided by the developer of your Internet browser if you are unsure about adjusting your privacy settings.
  6. For more information generally on Cookies, including how to disable them, please refer to You will also find details on how to delete Cookies from your computer.
  7. This Website may place the following categories of Cookies:
Category of CookiePurpose
Necessary CookiesNecessary Cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these Cookies.
Statistical CookiesStatistical Cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing CookiesMarketing Cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
Unclassified CookiesUnclassified Cookies are Cookies that we are in the process of classifying, together with the providers of individual Cookies. The unclassified Cookies come from our E-commerce CRM system called Drip and the opt-in form service we use called Convertful.
  1. This Website may use Cookies for the following purposes:
Type of CookiePurpose
Account-related CookiesIf you create an account with us then we will use Cookies for the management of the signup process and general administration. These Cookies will usually be deleted when you log out however in some cases they may remain afterwards to remember your site preferences when logged out.
Email/newsletter-related CookiesThis site offers newsletter or email subscription services and Cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.
Order processing-related CookiesThis site offers e-commerce or payment facilities, and some Cookies are essential to ensure that your order is remembered between pages so that we can process it properly.
Survey-related CookiesFrom time to time, we offer user surveys and questionnaires to provide you with interesting insights, helpful tools, or to understand our user base more accurately. These surveys may use Cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.
Form-related CookiesWhen you submit data through a form such as those found on the contact page or comment forms Cookies may be set to remember your user details for future correspondence.
Assessment-related CookiesThese are used to recognize you when you return to our Website. This enables us to use your previously-entered assessment responses to re-generate your report.
Site preference CookiesIn order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences, we need to set Cookies so that this information can be called whenever you interact with a page is affected by your preferences.
Third-party CookiesIn some special cases we also use Cookies provided by trusted third parties. The following section details which third party Cookies you might encounter through this site. This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the Web for helping us to understand how you use the site and ways that we can improve your experience. These Cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.For more information on Google Analytics Cookies, see the official Google Analytics page.Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These Cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.From time to time, we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features, these Cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimizations our users appreciate the most.As we sell products it is important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these Cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.We use adverts to offset the costs of running this site and provide funding for further development. The behavioral advertising Cookies used by this site are designed to ensure that we provide you with the most relevant adverts where possible by anonymously tracking your interests and presenting similar things that may be of interest.
  1. The following list specifies the Cookies in use within the Lifecycle Insights’ Website properties. Any individual Lifecycle Insights Website may utilize one or more of the Cookies listed in the current Lifecycle Insights cookie list.


  1. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.
  2. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal, or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.
  3. Unless otherwise agreed, no delay, act, or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
  4. This Policy will be governed by and interpreted according to the laws of the United States of America, the State of Texas, and any relevant municipalities.

Changes to this privacy policy

Lifecycle Insights reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

You may contact Lifecycle Insights by email at

© Copyright 2020 | Lifecycle Insights |
2900 North Quinlan Park Road, Suite 240 Box 314, Austin TX 78732