This is the Cookie Policy for Lifecycle Insights, accessible from www.lifecycleinsights.com. This Cookie Policy explains how cookies and similar technologies (collectively, “Cookie(s)”) are used when you visit our Site. A “Site” includes our websites, emails, and other applications owned and operated by Lifecycle Insights (the “Company”, “our”, or “us”) as well as any other services that display this Cookie Policy. This policy explains what these technologies are and why they are used, as well as your right to control their use.

We may change this Cookie Policy at any time. Please take a look at the date at the top of this page to see when this Cookie Policy was last revised. Any change in this Cookie Policy will become effective when we make the revised Cookie Policy available on or through the Site.

If you have any questions, please contact us by email at contact@lifecycleinsights.com.

WHAT ARE COOKIES

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. A cookie is a small text file (often including a unique identifier), that is sent to a user’s browser from a website’s computers and stored on a user’s computer’s hard drive or on a tablet or mobile device (collectively, “Computer”).

This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the sites functionality.

For more general information on cookies please see the Wikipedia article on HTTP Cookies.

HOW WE USE COOKIES

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

DISABLING COOKIES

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore it is recommended that you do not disable cookies.

THE COOKIES WE SET

  • Account related cookies
  • If you create an account with us then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out however in some cases they may remain afterwards to remember your site preferences when logged out.
  • Email newsletters related cookies
  • This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.
  • Orders processing related cookies
  • This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.
  • Surveys related cookies
  • From time to time we offer user surveys and questionnaires to provide you with interesting insights, helpful tools, or to understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.
  • Forms related cookies
  • When you submit data through a form such as those found on the contact page or comment forms cookies may be set to remember your user details for future correspondence.
  • Site preferences cookies
  • In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.

THIRD PARTY COOKIES

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

  • This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.
  • For more information on Google Analytics cookies, see the official Google Analytics page.
  • Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.
  • From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.
  • As we sell products it’s important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.
  • We use adverts to offset the costs of running this site and provide funding for further development. The behavioural advertising cookies used by this site are designed to ensure that we provide you with the most relevant adverts where possible by anonymously tracking your interests and presenting similar things that may be of interest.

THE COOKIES & CATEGORIES OF COOKIES WE USE

Category: Necessary (1) : Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Category: Statistics (5) : Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Category: Marketing (17) : Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Category: Unclassified (6) : Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies. The unclassified cookies come from our Ecommerce CRM system called Drip, see more about Drip here and the opt-in form service we use called Convertful, see more about Convertful here.

Category of CookieCookie NameProviderPurposeExpiryType
NecessarySESS#app.convertful.comPreserves users’ session states across page requestsSessionHTTP
Statistics_galifecycleinsights.comRegisters a unique ID that is used to generate statistical data on how the visitor uses the website2 yearsHTTP
Statistics_gatlifecycleinsights.comRegisters a unique ID that is used to generate statistical data on how the visitor uses the website1 dayHTTP
Statistics_gidlifecycleinsights.comRegisters a unique ID that is used to generate statistical data on how the visitor uses the website1 dayHTTP
Statisticscollectgoogle-analytics.comUsed to send data to Google Analytics about the visitor’s device and behavior; tracks the visitor across devices and marketing channelsSessionPixel
Statisticstk_ailifecycleinsights.comRegisters data on visitors’ website behavior; this is used for internal analysis and website optimizationSessionHTTP
MarketingGPSyoutube.comRegisters a unique ID on mobile devices to enable tracking based on geographical GPS location1 dayHTTP
MarketingIDEdoubleclick.netUsed by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user1 yearHTTP
MarketingPREFyoutube.comRegisters a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites8 monthsHTTP
Marketingr/collectdoubleclick.netUsed to check if the user’s browser supports Cookies1 dayHTTP
Marketingtk_lrlifecycleinsights.comCollects data on visitors’ preferences and behavior on the website; this information is used to make content and advertising more relevant to the specific visitor1 yearHTTP
Marketingtk_orlifecycleinsights.comCollect data on visitors’ preferences and behavior; this information is used to make content and advertising more relevant to the specific visitor5 yearsHTTP
Marketingtk_r3dlifecycleinsights.comCollects data on visitors’ preferences and behavior on the website; this information is used to make content and advertising more relevant to the specific visitor2 dayHTTP
Marketingtk_tclifecycleinsights.comCollects data on visitors’ preferences and behavior on the website; this information is used to make content and advertising more relevant to the specific visitorSessionHTTP
MarketingVISITOR_INFO
1 LIVE
youtube.comTries to estimate the users’ bandwidth on pages with integrated YouTube videos179 daysHTTP
MarketingYSCyoutube.comRegisters a qunieu ID to keep statistics of what videos from YouTube the user has seenSessionHTTP
Marketingyt-remote-cast-installedyoutube.comStores the user’s video player preferences using embedded YouTube videoSessionHTML
Marketingyt-remote-device-idyoutube.comStores the user’s video player preferences using embedded YouTube videoPersistentHTML
Marketingyt-remote-fast-check-periodyoutube.comStores the user’s video player preferences using embedded YouTube videoSessionHTML
Marketingyt-remote-session-appyoutube.comStores the user’s video player preferences using embedded YouTube videoSessionHTML
Marketingyt-remote-session-nameyoutube.comStores the user’s video player preferences using embedded YouTube videoSessionHTML
Unclassified_drip_client_7689284lifecycleinsights.com2 yearsHTTP
Unclassifiedconv_personlifecycleinsights.com2 yearsHTTP
Unclassifiedconv_personlifecycleinsights.comPersistentHTML
Unclassifiedconv_sessionlifecycleinsights.com2 yearsHTTP
Unclassifiedconv_sessionlifecycleinsights.comPersistentHTML
Unclassifiedelementorlifecycleinsights.comPersistentHTML