As more years pass, the more simulation moves upstream. Not long ago, the idea of using simulation in detailed design emerged. But now, many are using simulations before projects are funded or resourced as a way to define the boundaries of requirements and assess the feasibility of product concepts. This eBook, using findings from the 2013 Simulation Driven Design study, explores how simulations are now being used in the concept phase of product development.

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This eBook is of most value to Engineering Managers and Directors who are seeking new ways to reduce prototyping and testing in the development process. It is also of value to Simulation Managers and Simulation Analysts looking to learn how to apply simulation in the concept design phase.


Only recently have organizations started to pursue Simulation Driven Design in the concept design phase. And in fact, many organizations still face outstanding questions with respect to their efforts. What are the biggest barriers and how can they be overcome? Who should be the key role to enable such activities? What practices are or are not impactful? To date, there has been little empirical evidence pointing to proof one way or the other.

That, in short, is one of the objectives of the 2013 Simulation Driven Design study. Conducted by Lifecycle Insights, the study’s survey collected 1,005 responses with respect to the goals, challenges, practices and adoption of technology for three simulation topics: concept simulation, detailed design simulation and simulation management.

This eBook reveals the findings related to concept simulations from that study, explaining and putting them into context. Specifically, it details the study’s findings related to the impact of failed prototypes, the top organizational objectives for conceptual simulation, the biggest challenges of conceptual simulation and the integration of CAD applications in the simulation process. Furthermore, a review of several recently introduced simulation technologies and their potential impact are included.